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danielle brockman
Discovering the lens to start in and stay in
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With PRECISION1's comfort, vision and aftercare support, they're the ideal lens for new wearers to start in and stay in. To best connect with the target audience—Gen Z—we created a social media campaign designed to engage and encourage embracing the freedom of life in daily disposable lenses.
Digital • Social • Videos
Social
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Although launched during peak-COVID times, the See What Happens social campaign still inspired our target audience to seek adventure with their newfound lens freedom.
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#LittleLensLies debunked common contact lens myths so consumers had no reason not to introduce lenses into their life.
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Content also included campaign materials that demonstrated the freedom you'd experience while wearing PRECISION1.
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