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In an effort to meet the state’s growing workforce demands, the Wisconsin Economic Development Corporation (WEDC) launched an initiative to attract and retain new millennial talent from Chicago to Wisconsin.

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Research showed that compared to Chicago, Wisconsin offered a number of unique advantages: better career opportunities, more free time, a richer family life, a lower cost of living and a higher quality of housing. Through the Think-Make-Happen in Wisconsin "More You" campaign, Chicagoan millennials were encouraged to achieve their own individual definition of success in a place that embraced the life they'd always imagined for themselves.