WEDC

Wisconsin. It's more you.

Challenge: Attract millennial talent from Chicago to fill Wisconsin’s workforce gap by showcasing a better quality of life.
Idea: Created the “More You” campaign to highlight Wisconsin’s career opportunities, affordability, and lifestyle benefits—encouraging millennials to redefine success and happiness on their own terms.
Result: Generated 45M+ impressions, 90K+ clicks, and 30K+ site visits, boosting Wisconsin’s appeal as a top destination for young professionals.