The Dog Wizard
Dog training, done right
- Challenge: The Dog Wizard’s rapid growth was limited by outdated messaging that downplayed its unique magic. The brand needed a fresh narrative to emotionally connect with dog guardians and support expansion across 100+ locations.
- Idea: Repositioned the brand by embracing the “magic” of transformation, turning “It’s not magic” into a compelling story of real change. Developed a cohesive brand campaign with messaging aligned from national to hyperlocal levels to strengthen emotional appeal and franchise growth.
- Result: Launched an emotionally resonant, franchise-focused brand campaign that enhanced messaging consistency and supported expansion efforts.
- Brand Audit
- Brand Strategy
- Brand Identity
- Brand Campaign
- Digital
- Website
Speak on command
Campaign manifesto
Do you ever look at your dog and wonder,
“What is going on in your head?
Or,
"What are you thinking about?"
"Are you happy?"
And, most importantly,
“Do you know how much I love you?”
Unfortunately, they may never be able to answer all—or any—of our quandaries. And they’ll certainly never get answers to all of theirs (like why it’s only okay that we go to the bathroom inside. Um, hello? Hypocritical, much?).
But when it comes to interacting with your dog, it’s still important that you learn to speak the same language, even if you’re using different vocabulary. Communicating effectively and clearly is the best way to improve and maintain behavior, keeping them safe and keeping you sane.
With The Dog Wizard, you’ll be able to translate, transform and train… so while they’ll never be able to answer all your questions, they’ll still be able to respond to your calls.
