The Dog Wizard
Dog training, done right
The Dog Wizard was growing fast, but its brand wasn’t keeping pace with messaging that leaned heavily on a dated positioning that emphasized “It’s not magic.” The task? Shift the narrative. Instead of downplaying magic, we leaned into it—turning “It’s not magic” into a story of real, magical transformation for both guardians and their dogs.
We also needed to build a digital infrastructure to scale: drive awareness and leads across 100+ locations, align messaging from national to hyperlocal and create a campaign that was as emotionally compelling as it was conversion-ready.
- Brand Audit
- Brand Strategy
- Brand Identity
- Brand Campaign
Value proposition
For dog owners who want to lead happier, more harmonious lives with their best friend, The Dog Wizard is the one dog training service that gives them the confidence, tools and experience they need. That’s because only The Dog Wizard provides accessible, proven and supportive dog training that empowers owners to transform their dog’s behavior.
Speak on command
Campaign manifesto
Do you ever look at your dog and wonder,
“What is going on in your head?
Or,
"What are you thinking about?"
"Are you happy?"
And, most importantly,
“Do you know how much I love you?”
Unfortunately, they may never be able to answer all—or any—of our quandaries. And they’ll certainly never get answers to all of theirs (like why it’s only okay that we go to the bathroom inside. Um, hello? Hypocritical, much?).
But when it comes to interacting with your dog, it’s still important that you learn to speak the same language, even if you’re using different vocabulary. Communicating effectively and clearly is the best way to improve and maintain behavior, keeping them safe and keeping you sane.
With The Dog Wizard, you’ll be able to translate, transform and train… so while they’ll never be able to answer all your questions, they’ll still be able to respond to your calls.
