State Bank

Yeah, we can do that

Challenge: State Bank of Cross Plains big-bank capabilities with small-town service—but few people even knew their name, considered them a full-service financial partner.
Idea: “Yeah, we can do that” wasn’t just a tagline—it was a mindset. To show that State Bank could handle anything from first checking accounts to complex business loans, we built a brand reflected its full-service offering and community rootsb that spoke with confidence and heart.
Result: Boosted brand recognition and helped position State Bank as the go-to financial partner for any stage of life