Smashburger
Smash expectations
- Challenge: Smashburger needed to strengthen its B2B franchise recruitment efforts by clarifying its value to potential franchisees—without losing the bold, high-energy tone of its consumer brand.
- Idea: Developed a dedicated brand positioning for the franchise-facing side of the business to build a compelling, opportunity-driven campaign tailored to entrepreneurs and investors.
- Result: Launched a unified, franchise-focused campaign that helped drive qualified leads and elevate the brand’s presence in the competitive fast-casual franchise space.
- Brand Audit
- Brand Strategy
- Brand Identity
- Brand Campaign
- Digital
- Website
Value proposition
For bold entrepreneurs and experienced business owners, Smashburger is the one seasoned fast-casual burger franchise that redefines the burger experience by creating its own category in a saturated market. That’s because only Smashburger combines culinary innovation, multiple revenue streams, a flexible business model and extensive resources—so business owners can build a strong, profitable long-term investment with a burger brand that smashes every other one in market.
Our burger rules
Campaign manifesto
Our burger rules…
because of our burger rules.
Forget the old, boring burger playbook—we’ve tossed it out
like last week’s stale buns.
At Smashburger, we don’t just redefine the burger game
we flip the whole table on what it means to own a fast-casual franchise.
Our burger rules are like the cheat codes for franchise domination, crafted for bold badasses and savvy investors ready to smash expectations and put some heat on their meat.
