Smashburger
Smash expectations
With Smashburger’s brand newly refreshed for consumers, the challenge was extending that bold, cheeky identity to franchise development. Through a campaign that celebrated the updated brand while positioning Smashburger as a premium investment, we highlighted key differentiators to attract the next generation of franchisees.
- Brand Audit
- Brand Strategy
- Brand Identity
- Brand Campaign
Value proposition
For bold entrepreneurs and experienced business owners, Smashburger is the one seasoned fast-casual burger franchise that redefines the burger experience by creating its own category in a saturated market. That’s because only Smashburger combines culinary innovation, multiple revenue streams, a flexible business model and extensive resources—so business owners can build a strong, profitable long-term investment with a burger brand that smashes every other one in market.
Our burger rules
Campaign manifesto
Our burger rules…
because of our burger rules.
Forget the old, boring burger playbook—we’ve tossed it out
like last week’s stale buns.
At Smashburger, we don’t just redefine the burger game
we flip the whole table on what it means to own a fast-casual franchise.
Our burger rules are like the cheat codes for franchise domination, crafted for bold badasses and savvy investors ready to smash expectations and put some heat on their meat.
