Freshlook

Eye-catching color

Challenge: Beauty consumers didn’t typically view color contact lenses as a form of self-expression, limiting FreshLook’s appeal in the vibrant beauty market.
Idea: Created the “All the Fun” campaign to position FreshLook lenses as an everyday beauty accessory, encouraging consumers to play with color and make lenses part of their style routine.
Result: Shifted consumer perception, boosting brand relevance and engagement by highlighting lenses as a fun, expressive beauty option.