Letting eyes in on the fun with color 

Research showed that while beauty-focused consumers enjoy having fun with their look, they don’t think of color contact lenses as part of that self-expression. The "All the Fun" concept set out to make FreshLook color contact lenses an essential part of any everyday beauty routine by positioning the contact lens as one more way to play with color.

Concept • Brand guidelines • Print • Digital • Email • Social • Video • Website • Sales collateral