EY Ecosystems
It all starts with better questions
- Challenge: EY’s Ecosystems services help businesses unlock exponential growth through collaboration, co-creation, and innovation. But the value of this complex, partnership-driven approach wasn’t widely understood. Clients saw EY as a consultancy—not a connector, orchestrator, or ecosystem architect.
- Idea: “Better Questions” became more than a campaign—it was an invitation. We reframed EY’s role from problem-solver to possibility-enabler, using bold questions to challenge convention and spark curiosity. Questions like “What if your next competitive edge came from your competitors?” spotlighted EY’s unique ability to build, scale, and manage cross-industry ecosystems that unlock shared value.
- Result: The campaign repositioned EY as a pioneer in ecosystem thinking—moving perception beyond traditional advisory and toward transformative collaboration. It drove C-suite engagement, expanded ecosystem service uptake, and solidified EY’s leadership in next-generation value creation.
